{"product_id":"alter-ego-urban-proof-hair-nectar","title":"Alter Ego Urban Proof Hair Nectar","description":"\u003cspan data-mce-fragment=\"1\"\u003eExcessive exposure to digital devices can also damage hair and the scalp. In fact, the blue light emitted by electronic devices such as PCs, tablets and smartphones generates free radicals that are a source of oxidative stress and skin aging. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUrban Proof Hair Nectar is a leave-in protective anti-blue light treatment for lengths and ends able to counteract this damage and protect the hair from exposure to sources of digital pollution. Thanks to the chelating action of the sugar complex contained in the formula, the product acts as a UVA filter. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOn the other hand, the active ingredient B-Circadin, extracted from the leaves of Lespedeza capitata left to grow wild in South Korea, balances scalp homeostasis, controls oxidative stress and irritation, detoxifies and resynchronises the hair’s circadian rhythm. \u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIdeal for all hair types and especially in combination with other protective products of the Urban Proof line.\u003c\/span\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":41118545313858,"sku":"","price":41.6,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0191\/7324\/4994\/files\/ScreenShot2024-04-20at2.46.53PM.png?v=1713649621","url":"https:\/\/ten-one-six.myshopify.com\/products\/alter-ego-urban-proof-hair-nectar","provider":"Ten One Six","version":"1.0","type":"link"}