Pure Illuminating Conditioner Alter Ego Be Blonde Care will Illuminate and protect your beautiful blondes. BENEFITS: Gives weightless deep nourishment even on stressed and chemically treated structures. Restores incredible brilliance and leaves hair silky soft, strong and healthy. ACTIVE INGREDIENTS: Active Shine Complex and Hydra Hair. The mix of active ingredients regenerates the hair structure guaranteeing exceptional suppleness and leaving hair easy to manage. Alter Ego Be Blonde wash & care dedicated treatments specifically formulated to keep all blonde tones brilliant and hydrated at home and in the salon.